Research on Market Entry and Environment

With the development of global economic integration, globalization has taken center stage in modern marketing world. Many companies have explored overseas markets, and motivation to enter market includes proactive motives reactive motives. Meanwhile, due internal external environment, many enterprises change their business strategy optimize strategies. In context how effectively markets is a problem that need attach great importance to, because blindly entering will affect companies. Therefore, this article introduce several methods for such as licensing operation, cooperative operation foreign direct investments. Also, company analyze advantages disadvantages different entry choose best one. At end, Tesla's into Chinese case study.